Background
Personal Profile
Experienced E-Commerce Manager, Web Designer, and Marketing Professional with a strong background in the fashion and jewelry industries. Skilled in Shopify website management, digital marketing campaigns, graphic design, and customer service. Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere, After Effects, InDesign) and familiar with platforms such as Shopify, Facebook Ads, Klaviyo, and Zapier. Fluent in Hebrew, English, and French.
Work experience
2023 - July 2023
E-Commerce Manager | Tres TLV, Fashion Brand | Tel Aviv
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Shopify website management, including content creation, material uploads, and data collection to boost sales performance.
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Implemented an efficient tracking sheet system for online customer service management, ensuring prompt and effective support.
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Streamlined inventory tracking.
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Created email Marketing Campaigns.
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Enabled wholesale purchasing from domestic and international brands.
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Collaborated with ad agencies to execute online paid campaigns on platforms like Facebook, Instagram, and Google Analytics.
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Strategized, implemented, and analyzed campaigns to optimize results and achieve marketing goals.
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Product photography and graphic editing for ads and online platforms.
2017- 2022
Marketing & E-Commerce Manager | Ruby Star, Jewelry Brand
E-Commerce Manager
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Strategic campaign management increasing sales 20% YoY.
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Orchestrated end-to-end Facebook paid campaigns, aligning with the brand's artistic vision.
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Managed the Shopify website, creating original content, uploading materials, and implementing promotional activities to drive sales.
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Creating email Marketing Campaigns
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Led social media content creation, including photoshoot production and artistic conceptualization for new collections.
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Conducted product photography and graphic editing for ads, ensuring suitable materials for posting.
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Collaborated with photographers, stylists, and influencers to enhance brand visibility.
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Streamlined online customer service process for prompt and effective support.
2022 - Dec 2022
Web Design Freelancer | Aug
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Specialized in web and graphics design, including motion graphics, technical illustrations, and commercial/marketing content.
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Provided comprehensive design services to diverse clients, meeting unique needs delivering visually appealing and engaging digital solutions.
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Developed websites for multiple brands, creating impactful online presence increasing user engagement.
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Create interactive web designs.
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Engaged with clients to understand their vision, requirements, and business goals, resulting in successful project deliveries.
Production & Distribution Manager
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Oversaw the full cycle of jewelry production, leading a team of 3, ensuring cost-effective operations, efficient stock management, adherence to timelines, and product quality.
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Established strong supplier relationships and managed wholesale distributor operations, stock, and sales.
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Conducted training for store sellers and staff, enhancing their knowledge and skills in sales and operations.
Education
2008 -2013
Bezalel | Jerusalem
B.A Fine Arts
Glass and Sculpture Major
2011
Ecole des Arts Décoratifs | Strasbourg, France
Exchange Student